The Power Broker

The Power Broker

The Power Broker by Robert A Caro is a Pulitzer Prize-winning biography and an outstanding treatise on the creation and use of power in local and state politics. Robert A Caro is today better known for his well-researched biographies of United States President Lydon...
Building Responsive Email Lists

Building Responsive Email Lists

If big is good, bigger must be better. Well, maybe … but size isn’t everything when we talk about email lists. Many marketers with ‘big lists’ might wonder why sales figures aren’t growing as fast as they would like. The answer could be that the marketers...
Say ‘Yes’ to Comments

Say ‘Yes’ to Comments

Webmasters seem divided as to whether it’s a good idea to enable comments on pages and posts. I’ve heard quite a few say that it just creates the need to spend more time on site maintenance. Hmm… I wonder if they might be missing the point entirely. Why have a...

Stay away from groupthink

Peter talks to Paul who talks to Mary who talks to Bill and they all agree to agree that Mr X is a total disgrace. Because they are unanimous, and because they are friends or work colleagues who gravitate towards each other, they probably share similar views...

Lifelong learning

I was lucky enough to grow up in a household where learning was valued. It was evident in the quality of the schools my parents selected for me, but it went further than that. During school vacations, I was easily bored. After exhausting myself outside playing sports,...