The Power Broker

The Power Broker

The Power Broker by Robert A Caro is a Pulitzer Prize-winning biography and an outstanding treatise on the creation and use of power in local and state politics.

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Building Responsive Email Lists

Building Responsive Email Lists

If big is good, bigger must be better. Well, maybe … but size isn’t everything when we talk about email lists. Many marketers with ‘big lists’ might wonder why sales figures aren’t growing as fast as they would like.

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Say ‘Yes’ to Comments

Say ‘Yes’ to Comments

Webmasters seem divided as to whether it’s a good idea to enable comments on pages and posts. I’ve heard quite a few say that it just creates the need to spend more time on site maintenance.

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Stay away from groupthink

Stay away from groupthink

Peter talks to Paul who talks to Mary who talks to Bill and they all agree to agree that Mr X is a total disgrace.

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Lifelong learning

Lifelong learning

I was lucky enough to grow up in a household where learning was valued. It was evident in the quality of the schools my parents selected for me, but it went further than that.

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