Say ‘Yes’ to Comments

Say ‘Yes’ to Comments

Webmasters seem divided as to whether it’s a good idea to enable comments on pages and posts. I’ve heard quite a few say that it just creates the need to spend more time on site maintenance.

Hmm… I wonder if they might be missing the point entirely. Why have a website if you don’t intend to spend time on it?

Besides, isn’t the whole point of posting a message, a sales pitch, or an advertisement to engage with your readers? You might have stats on visitor numbers to your site, but without their comments, how can you know what they are thinking?

There are many reasons why you should enable comments. And welcome them.

Comments can:

  • Provide useful information. They let you know what your readers and potential customers think and feel. And readers can see a range of queries, answers, and comments, and are therefore better informed about you and the products you offer.
  • Build trust. When you allow comments, and reply to them, you establish rapport and trust between you and your readers. More trust leads to more visits and, ultimately, more conversions.
  • Lift rankings. Search engines find and list more active sites.

A final point about comments…

In some cases, they could provide a subtle hint that you should lift your game.

I’ve seen web posts and pages where the comments were more informative and revealing than the original text. If that applies to your post, it might be time to revise it.


As our friend above indicates, there is much to learn by signing up to Wealthy Affiliate. It’s free!

What do you think? Feel free to leave your comments below.

6 Comments

  1. Hey Mike, I agree with your viewpoint on saying Yes to comments on your website these days. As you know Google is always modifying their algorithms to try and provide the best and most relevant content on the internet when a user performs a search. Site comments are a very good indicator of engagement for the Google, it shows that your content is actually worthy of someone’s time to leave and engage with your website. I also agree that if you want to sell something, you need your potential buyers to trust you, what better way for your potentials buyers to get to know you than through site comments. I think that when site comments are implemented correctly and the webmaster responds to comments it provides credibility to the site and builds the trust of the potential clients.

    • Thanks Jmo, I guess that’s one vote for the good guys. It gets a bit daunting sometimes when there are hundreds of replies, but I look forward to that problem down the road. Amplifying and qualifying the message never hurts. Appreciate your comments, sir.

  2. I feel that a website with multiple comments actually proves the website’s credibility.

    It also largely depends on the reply provided by the moderator/administrator. As a reader, trust and confidence can be built through quality comments and quality replies by the moderator.

    To me, building trust is the key factors of seeking comments on a webpage. It acts like a form of testimonial and testament to the authenticity of the webpage.

    • Well said, Leo. “Super, Magnifique, Bravo, Splendide” (as my Paris Possum friend would say). Thank-you.

  3. I agree with you that comments are and essential part of building trust with visitors, and a way for google to gauge how active your site is and give it favorable and preferential treatment. It’s a shame though, that as a result of the political climate, that many news sites have done away with visitor engagement altogether. What do you think?

    • Moderators on bigger sites cost money and are often the first to go when the payroll gets tight. It’s a shame they are needed, but they are.

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